Intercoiffure
Marketing
As part of its international marketing activities, Intercoiffure proposes as panoply of events and communication tools liable to advance and enrich each of its members in a craft where creativity and professional qualities are a must.
The collections
There are 3 collections produced every year, reflecting the latest trends in hair and couture fashion. The main collection is created in Paris by renowned international stylist of our 9 Mondial regions. The updating collection takes place in a fashion city. The ”Street Fashion Collection” are produced alternately in a capital city of one of our Regions.
Mondial performance
The event of the year in Intercoiffure takes place in Paris in September. This day is dedicated to hairdressing fashion and elegance by our best international stylists and punctuated by the exclusive presentation of Intercoiffure’s own Collection. Thanks to the Foundation Guillaume, September in Paris is also the marvelous opportunity for our young people to express their talent on stage and to pave the way for promising career. Mondial Performance is a date and place of international exchange which also greatly covered by the press.
World Congress
Every four year a world Congress is held alternately in Europe, America or Asia. This is the ideal and necessary link to the world wide membership to get together. It also provides a fantastic platform for the Sections to express their creative talent.
News letter
A true communication tool between Intercoiffure Mondial, the Sections, the 9 Mondial Regions and Members are accessible on our website and in your mailbox.
Intercoiffure magazine
The magazine is yet another expression of Intercoiffure. It reflects the creations of our international stylists and covers a large variety of topics appealing to both the members and the consumers.
Our organization is also available online on Intercoiffure Mondial
Press
The image of Intercoiffure is well presented and promoted through regular communication with the international trade press and major women magazines. Intercoiffure Mondial has set up a PR and communication service in charge of extending the coverage of Intercoiffure in Trade magazines and women magazines.